Mike A.
Currently Available?
Yes
About me
Deep experience creating and producing integrated campaigns for a wide range of platforms and clients. Expertise in TV, Print, and Digital. Skills include writing web videos, email blasts, interactive, social, and experiential. Manifestos and positioning taglines a specialty.
Categories: Financial, B2B and B2C, Career Growth Associations, Healthcare, Automotive, Packaged Goods, Nonprofits, Corporate Law, Retail, and more.
Soft skills: Self-motivated. Flexible. Resilient. Can work independently as well as collaboratively. Empathetic creative supervisor. Excellent time management.
Portfolio
Work Experience & Portfolio Details
ACD/Writer
The Gate
12/2005
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1/2022
On winning pitch team for State Street Global Advisors—an account I was fortunate enough to create brand-building, award-winning 360 campaigns during the 9-year relationship. Wrote long-running tagline “Precise in a world that isn’t.” MORE GOOD STUFF: • Created several print/digital/video campaigns for The Gold Council • From a brief that asked for a traditional banner campaign, I wrote two Interactive digital graphic novels for the Project Management Institute that drew unprecedented readership and customer conversion rates • Wrote several Nasdaq microsites and infographics for their clients • Wrote a series of long-form brochures for practice groups of Haynes and Boone law firm • Created a successful "Road trip with the Nets" sweepstakes campaign for Cure Auto Insurance at Barclay’s Center • Developed a “Consider it won” sports sweepstakes microsite for United Rentals • Wrote first microsite for trading technology client Fox River Execution I believe a message will only resonate with customers if it comes from a razor-sharp strategy borne from a genuine consumer insight. I love creating category-busting ideas for clients, whether they're a Fortune 500 company or a startup.
Video Projects & Demo Reel
Education
CUNY
BBA Marketing
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Honors & awards
MUSE CREATIVE GOLD AND SILVER AWARDS
2022
Received Gold and Silver Awards for TV campaign and single for the Institute of Management Accountants (CMA certification)
GRAPHIS
February 28, 2020
State Street Global Advisors Print Campaign Other honors received include The One Show, Clios, e multiple awards from FSC Portfolio Awards, New York Festivals, Andy's, and Global Ace Awards. Please see mikeabadicreative.com for full list.