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Saera

Saera

Design Lead
New York City
$100/ - $150000/year - $500/day
0 (0 Reviews)

Currently Available?

Yes

About me

Saera is a Designer & Art Director with 8+ yrs of experience collaborating with beauty, fashion, & luxury brands. She received a BFA in Graphic Design from Rhode Island School of Design and is skilled with tools such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD), Figma, After Effects, Sketch, & Canva. Currently as the Design Lead for Innisfree at AMOREPACIFIC, Saera collaborates with Art and Creative Directors to launch the brand’s North American rebrand. She also leads creation of brand guidelines with HQ in South Korea, ensuring consistency across digital, print, packaging, and merchandising, while overseeing junior and mid-level designers. Saera has also previously partnered with companies such as June, Saks OFF 5th, The Charles NYC, The Estée Lauder Companies (La Mer & Origins), Eddie Borgo, Dark Roast Media, & Bayard Advertising Agency.

For Saera’s full portfolio please email biltcollective@createch.com or message Saera directly above.

Portfolio

Saera
Saera
Saera
Saera
Saera
Saera

Work Experience & Portfolio Details

Design Lead
Innisfree at AMOREPACIFIC 2023 - Present Design Lead working directly with Art Director and Creative Director to bring Innisfree’s rebrand to North America Market. Worked with HQ in South Korea to create brand guidelines and oversee all mediums such as digital, print, packaging and visual merchandising. Manage junior and mid weight designers.
Senior Manager, Digital Design
Saks OFF 5th 2022 - 2023 Creative Lead under Design Director managing designers on both campaign and digital marketing teams. Assisted with Saks OFF 5th’s rebrand in 2022. Worked directly with social, marketing, photography and product development teams. Responsible for Saks OFF 5th’s Loyalty Program redesign, from visual identity to email strategy.
Art Director
The Charles 2020 - 2022 Creative Lead for all beauty accounts such as Aveda and Erno Laszlo. Worked directly with clients and focused on digital strategy, content production, concepting Aveda brand campaigns and oversight on all production and design. Mentored and oversaw a team of 8 junior and mid-level designers. Other clients include St. Germain and Gabrielle Union’s baby skincareline, PROUDLY.
The Estee Lauder Companies
La Mer & Origins August 7, 2017 - January 24, 2020 Full time Contract Senior Designer for La Mer & Origins. Executed 360 Global campaigns and worked directly with creative directors for post and pre production. Art directed and concepted for campaign photoshoots. Created digital collateral for both brands including emails, paid ads and custom landing pages. Responsible for La Mer's brand.com redesign in 2017, leading the redesign with Design Director to ensure all product pages are curated and designed.
Senior Graphic Designer
Eddie Borgo August 1, 2016 - August 7, 2017 Worked directly with Eddie Borgo for art direction, campaign shoots, email designs and post production including jewelry retouching. Worked on collaboration projects with MAC Cosmetics and Tiffany & Co.
Senior Designer
Dark Roast Media April 6, 2015 - August 1, 2016 First creative hire at start-up agency, Lead BlackRock's Global Investor Survey design featured on CNN. Project and account manager for multiple real estate clients such as StuyTown, Related and LeFrak.

Primary Focus

Art Director Brand Strategist Digital Designer Graphic Designer

Education

Rhode Island School of Design
BFA August 2, 2010 - June 2, 2014 Bachelor of Fine Arts, Graphic Design

Review

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Working attitude
Progressive working attitude
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Team work
Good teamwork spirit
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Skill & Experience
Skills and experience meet well
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Compensation
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