About me
I create logos and like to have fun.
A lot of my work is in advertising, brand and customer experience across digital, social and print.
Business and design school graduate from USC.
Portfolio
Work Experience & Portfolio Details
Art Director/Graphic Designer
Solinco Tennis Equipment
March 1, 2021
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Present
Solinco is the industry leading tennis equipment manufacturer for Next Gen tennis players, number one tennis brand in the NCAA, and sells one of the top high performance tennis strings in the market —- ‘Hyper-G.’ • Leading the strategic development, design, and execution of Solinco — the 5th most popular tennis string is now the number 1 tennis string in the world. Consistent revenue growth of 20% every year since arrival • Responsible for leading cross-disciplinary engagements aimed at growing brand & business across digital, social, OOH, retail/experiential, print, photography direction, video and packaging • Launched Solinco's complete website and email overhaul focusing on SEO-friendly high value product information and extensive news, responsible for concept development, creative visuals, and ui/ux design • Lead/directed copywriters, developers, videographers, designers, agencies • Concepting, developing and deploying the new brand identity system and working with innovationpartners to produce packaging, steering all markets and functions to improve the standard; and executing business critical concepts and campaigns creating brand interest, demand and top line growth
Freelance Design and Art Direction
Skiver Advertising
August 1, 2020
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February 28, 2021
Client : Del Taco • Design for print and digital advertisements, emails and promotionals • Directed supplementary advertisement/branded-content campaigns for social • Content audit, research, exploration and execution
Graphic Designer/Art Director
Freelance
September 1, 2017
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February 28, 2021
Creating, researching, directing and designing a wide variety of cross-media projects involving advertising, branding, illustrations, environmental graphics, and experience for agencies, startups and academic institutions such as Fae Maps, Trace Sports AI, Birdwell Beach Britches, Laguna Beach Brewing Co
Designer
USC Annenberg, Office of Communication and Marketing
January 1, 2016
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September 30, 2017
USC Annenberg is a leading academic institution for communication, journalism and public relations. The Office of Communication and Marketing provides support in media relations, publications, web design, and events. • Conceptualized, planned, and executed branding systems, posters, invitations, signage and environmental graphics for a variety of USC Annenberg events in Los Angeles and across the states • Past collaborations include working closely with HBO, UFC, Crossfit, and Riot Games
Primary Focus
Portfolio Link
https://www.akmurph.com
Video Projects & Demo Reel
Education
University of Southern California (USC), Roski School of Art & Design
Bachelors
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Roski School of Art & Design : Graphic Design, Experience, Advertising, B.A.
USC Marshall School of Business
Minor
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Marshall School of Business : Technology Commercialization (Business Development, Marketing), minor