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Prateeksha

Creative UX Lead
New York City
$95/ - $/ - $/
0 (0 Reviews)

Currently Available?

Yes

About me

I am a highly motivated creative lead with over 13 years of experience in customer-centered design and brand-focused growth. I have led teams at brands such as maurices, Victoria’s Secret Pink, Ralph Lauren, Intermix, and Woman Within.

My passion lies in creating data-driven solutions that enhance and educate the customer throughout their digital journey. I excel at collaborating with cross-functional teams, including marketing, merchandise, and e-commerce, to develop partnerships that deliver thoughtful and engaging customer experiences across all channels.

Working in fast-paced environments has equipped me with the necessary skills to mentor and foster talent while consistently striving for process efficiency to meet challenging deadlines.

Skillset/Specialities – Brand Creative Direction, User experience & journey mapping, Photo Art Direction: Lifestyle/Seasonal, E-commerce & Still-life, Brand Strategies, Team growth and development, Process enhancement and management, Cross-functional team collaboration, Omni Channel Campaigns, Paid Media Marketing.

Work Experience & Portfolio Details

Senior Design Director
maurices November 11, 2019 - April 28, 2023 • Led the end-to-end development of 360 seasonal campaigns, collaborating with cross-functional teams including photography, copy, marketing (analytics and testing), merchant and e-commerce partners. • Oversaw photo shoots, digital direction, print concepts, and video storyboards 
to ensure high-quality deliverables were created and delivered on schedule. • Contributed to omni-channel initiatives that supported store traffic, 
social media engagement and growth, while maintaining brand consistency across all channels. • Actively participated in the planning and maintenance of day-to-day content across all digital and field channels to ensure alignment with business goals 
and brand standards. • Built and grew a high-performing creative team and established efficient processes that supported business growth. • Provided strategic guidance and mentorship to team members to foster a collaborative and innovative work culture that encouraged creativity and professionalism.

Primary Focus

Art Director Creative Director UX Designer

Video Projects & Demo Reel

https://www.prateeksha.me/

Education

Graphic Design
MFA -
Architecture
BFA -

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Working attitude
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Team work
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Skill & Experience
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Compensation
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