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Ilana L.

Freelance Designer
New York City
$60/ - $115000/year - $/
0 (0 Reviews)

Currently Available?

Yes

About me

Ilana is an integrated designer with experience working for in-house creative studios and, on the agency side, creating print collateral, advertising, catalog, and digital deliverables, working alongside developers to create interactive assets and websites, including e-commerce.

She worked in eComm for DIRECTV as a Jr. Art Director/Senior Designer, responsible for end-to-end delivery of creative projects, emphasizing visual design, content creative design, and typography. Before the Merch studio, she was a lead designer and print production expert for DIRECTV’s in-house advertising group. Between her two DIRECTV gigs, she spent time developing her creative and digital experience with various ad agencies doing freelance work.

She’s currently developing ad campaigns and e-commerce assets and working with companies like L’oreal and ad agencies like Hothouse and Masterminds.

Work Experience & Portfolio Details

Freelance Designer
Self March 1, 2023 - Present Clients: Masterminds, Prime Content, L'oreal, Hothouse • Created design elements for print, digital pieces, and brand for companies such as L’Oréal beauty brands and Churchill Downs Casino Groups. • Implementation of creative development, color strategy, imagery, typography layouts, specifications, and production. • Sized production-ready art files for release for e-commerce asks. • Support with advanced retouching notes and post-production needs.
Jr Art Director/Senior Designer
Directv January 4, 2021 - December 15, 2022 • Managed end-to-end delivery of creative projects, emphasizing visual design, content creative design, and typography. • Designed responsive web pages for desktop, tablet, and mobile devices. • Participated in creative briefings, contributing to the development and execution of creative concepts. • Conducted key art manipulation and Photoshop compositions for versioning and iterations. • Collaborated with implementation teams to create project prototypes and mockups, working alongside developers.
Freelance Designer
Self April 1, 2019 - December 1, 2020 Client List: Evoke; EG+ Worldwide; Droga5; Mars Agency; Prime Content • Oversaw projects from initial design to production closure, adhering to strict style and branding guidelines. • Demonstrated expertise in type hierarchy, font selection, and layout balance. • Executed print projects such as billboards, wraps, bus shelters, subway car cards, brand trains, magazines, and newspaper ads. • Transformed graphics into campaigns, including emails, banners, social media assets, landing pages, and print materials. • Managed tight deadlines with project manager/producers, and communication of any timeline changes proactively.
Senior Production Designer
AT&T June 1, 2012 - April 1, 2019 • Served as the lead designer and print production expert for the in-house advertising group. • Collaborated primarily with the Circular/Corporate Partnerships Group, providing DIRECTV with corporate relations, offers, and specials. • Developed advertising materials adhering to brand standards and corporate marketing materials. • Created layouts for magazines, newspapers, postcards, posters, and managed complex mechanicals. • Prepared files for print and electronic delivery, including email marketing and web platforms. • Edited digital assets for social media posts, gifs, resizing and formatting for various platforms.

Primary Focus

Art Director Digital Designer Graphic Designer Production Designer

Portfolio Link

ilanalampert.com

Education

Purchase College
Bachelor - SUNY Purchase Art conservatory, graphic design concentration

Honors & awards

Eddy Award
2010 Eddy Award: Campaign won first place for Not-for-Profit Conversions by Pensions & Investments Magazine for the Met Opera.

Review

0 Based on 0 reviews
Working attitude
Progressive working attitude
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Team work
Good teamwork spirit
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Skill & Experience
Skills and experience meet well
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Compensation
Suitable salary
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